The Women's Day Campaign — #SheMeansBusiness — at Udhyam needed a "stamp" that encompasses the message they were attempting to communicate.
The stamp's brief required the text and a set of women being represented with the text.
After a few ideas, I finalised on a design that shows a diverse set of women doing everyday things — and ensuring that the text is also visible along with all the different women. The colours were primarily Udhyam brand colours with some complementary colours in the mix.
The Women's Day Campaign — #SheMeansBusiness — at Udhyam needed a "stamp" that encompasses the message they were attempting to communicate.
The stamp's brief required the text and a set of women being represented with the text.
After a few ideas, I finalised on a design that shows a diverse set of women doing everyday things — and ensuring that the text is also visible along with all the different women. The colours were primarily Udhyam brand colours with some complementary colours in the mix.
The Women's Day Campaign — #SheMeansBusiness — at Udhyam needed a "stamp" that encompasses the message they were attempting to communicate.
The stamp's brief required the text and a set of women being represented with the text.
After a few ideas, I finalised on a design that shows a diverse set of women doing everyday things — and ensuring that the text is also visible along with all the different women. The colours were primarily Udhyam brand colours with some complementary colours in the mix.
The Iteration
Softwares :
Adobe Illustrator
Canva
Procreate
Thoughts : I had only one major self imposed requirement for this illustration — to include as many different women as I could. I started off with people I saw around me and then worked my way through who I was excluding. It was extremely gratifying to know that I came somewhat close to what I wanted to do with this illustration.
